Salmorejo Vegano
Ingredientes
1 kilo de tomate
1 rebanada de pan de espelta (para celíacos sustituirlo por pan sin gluten)
2 dientes de ajo
50 gramos de aceite
1 chorreón de vinagre de sidra
sal
250 gramos de agua ( o cubitos de hielo si se quiere enfriar de inmediato)
Para la guarnición hemos utilizado aguacate y germinados de alfalfa. También queda muy bueno con remolacha cocida, aritos de cebolleta, tofu ahumado en dados, etc
Elaboración
En un buen robot de cocina (aquí usamos el Thermomix que tritura tan fino que no hace necesario colarlo después para quitar las pieles o las pepitas de los tomates), colocamos todos los ingredientes, menos los de la guarnición. Trituramo
s unos minutos hasta que veamos la masa muy fina, en la Thermomix lo hacemos con los hielos y todo dentro durante 3 minutos y medio a velocidad 9. Sale fresco y listo para servir.
Si se hace en otro robot, después de triturado puede pasarse por el chino, y ponerlo a refrescar.
Se sirve muy frío acompañado de su guarnición.
No it’s spelled soldier
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By Chris Kirkham
Feb 21 (Reuters) – At Germany’s Bambi Awards for the media industry in November, celebrities posed for
red-carpet photos against a backdrop of established luxury brands.
Alongside the likes of Mercedes-Benz and Swiss watchmaker Chopard was a newer name:
IQOS, a “reduced risk” heated-tobacco device sold by cigarette maker Philip Morris International
Inc.
Across Europe, Asia and South America, the tobacco firm has affixed the IQOS brand to music festivals and art exhibits.
The company also markets through IQOS lounges at mountainside resorts
in the Pyrenees and in fashionable neighborhoods of Rome.
Throughout Europe, it has partnered with “IQOS friendly” bars and restaurants – closed to cigarettes but open to IQOS.
Such promotions are part of a wide-ranging “normalization” strategy by Philip Morris to scrub its image as
a purveyor of cancer-causing cigarettes and present its new
smoking alternatives as youthful, upscale lifestyle products, according to a ten-month study by tobacco researchers at Stanford University, who shared it exclusively with Reuters before its
release on Friday. The marketing strategy mimics
that of tobacco companies in the mid-20th century, when they started associating cigarettes
with Hollywood and high society.
“Philip Morris, as a company name, is somewhat of a pariah,” said Robert Jackler, a professor who led the study and heads Stanford’s Research into the
Impact of Tobacco Advertising. “IQOS is an attempt to sanitize their product line.”
The Stanford researchers said their study was spurred in part by a May
2019 Reuters investigation that found Philip Morris had used young online personalities, including a
21-year-old woman in Russia, to promote IQOS. The company’s internal marketing standards prohibit it from using youth-oriented
celebrities or “models who are or appear to be under the age of 25.” The
Reuters report prompted the company to acknowledge it had violated its own policy and to suspend its use of social media influencers.
The Stanford study found that, although the company suspended its “most visible” social-media influencer programs, IQOS
marketing continues to stray substantially from its corporate standards
on youth-oriented marketing.
“Its use of youth-oriented social media channels, trendy pop music festivals and celebrity influencers are mis-aligned with their commitment to exclusive ‘adult smoker’ targeting,” the Stanford report concluded.
(For the full report, see: website )
Philip Morris declined to answer detailed questions from Reuters on its IQOS marketing strategy and the Stanford findings, saying
it did not have access to the full report. “However, we doubt that there is anything PMI could say or do that Dr. Jackler, and others who criticize our scientific commitment and smoke-free vision, would ever find satisfactory.”
The IQOS device is central to the firm’s efforts to overhaul its image through such initiatives as its “unsmoke” campaign, which promotes such “smoke-free” alternatives as a way to accelerate the shift away
from cigarettes. The device heats up but does not burn packages
of ground-up tobacco, which resemble small cigarettes, to create a nicotine-filled
aerosol that is similar to that produced by e-cigarettes, which heat flavored liquid nicotine.
At this year’s Davos World Economic Forum in Switzerland –
a gathering of some of the world’s richest people – Philip Morris
set up an “Unsmoke your mind” lounge, where panelists argued against regulations preventing “truth in marketing” by tobacco firms looking to promote smoking alternatives.
IQOS is sold in about 50 countries, including the United
States through a partnership with U.S. Marlboro maker Altria Group Inc.
The two companies pledged to regulators that they would market the device only to adult smokers,
showing sample advertisements of adults conservatively dressed in business
attire.
But in other markets across the world, the Stanford study said,
Philip Morris uses “coaches” and “ambassadors” to market IQOS.
In Romania and Russia, employment agencies recruit attractive women as young as 19
to market IQOS, according to job postings mentioned in the Stanford
report and reviewed by Reuters.
Instagram postings for Be Like Me, a Romanian marketing agency, show young women posing with the IQOS device in recent months, often wearing robe-like uniforms in malls.
The Instagram account for RBT Group, a staffing agency
in Russia that markets IQOS, similarly shows photos of attractive young women in front of IQOS signs or posing with other “coaches.”
Be Like Me and RBT Group could not be reached for comment.
Other Instagram accounts with the “IQOS” name, including one called
“iqostyle.arm,” based in Armenia, continue to show young women posing with
the IQOS in what appear to be professional photographs.
One photo on that account from last July – two months after Philip Morris said it had
suspended all influencer marketing – showed Nika Shuvalova, a 22-year-old Ukrainian model, posing
in a swimsuit on a boat with an IQOS.
Shuvalova could not be reached for comment.
A message sent to the “iqostyle.arm” Instagram account
was returned by someone calling themselves Tiko, who said the IQOS postings were a “hobby” and that he had
not been paid by Philip Morris.
BIG BET ON IQOS AND ‘NORMALIZATION’
The stakes for Philip Morris are huge: The company invested $6 billion in developing “smoke-free” products such as IQOS in hopes of staving off a trend of declining global cigarette sales.
In 2018, company CEO Andre Calantzopoulos told shareholders
that it hoped to receive about 40% of its revenue – nearly $20 billion – from “reduced risk” products by 2025.
Internal Philip Morris documents underscore the importance
of its larger strategy: “Make ‘normalization’ a PMI priority and imbed this mindset into the organization,” read an internal
company document from 2014, reviewed by Reuters as part of a 2017 investigation. The document also cited “the threats posed by PMI/industry de-normalization” – such as lobbying
bans and exclusions from international treaties and trade agreements – “and the need to reverse this trend to drive future growth.”
The Stanford researchers pointed to wide-ranging company efforts to
associate IQOS with fashion, art and popular culture in a way
that cigarette brands such as Marlboro have been unable to do,
given changing social attitudes and laws around the world that prohibit
such advertising and promotions.
IQOS has been present at events such as Germany’s Bambi Awards – which honor stars in TV and film, sports,
art and music – as well as that country’s Playboy Playmate of the Year Awards.
Philip Morris worked with British sculptor Alex Chinneck on a dramatic installation at the 2019 Milan Design Week.
The work depicted the facade of an old, two-story building being unzipped
like a pair of jeans – meant to signify the IQOS “notion of opening the future,” the sculptor said in an interview with FAD magazine.
A representative of Chinneck confirmed the partnership.
The company also worked with distinguished industrial designer Karim Rashid to create an installation at the previous year’s Milan Design Week.
In an interview with website fashionrepublik.com,
Rashid described his installation, showing two faces meeting
one another, as similar to the IQOS, which he called “an intimate device that speaks to forward-thinking and original expression.” A representative of Rashid said he was unavailable for an interview on Thursday.
GETTING TOBACCO BACK INTO RESTAURANTS, BARS
The company has also sought to distinguish IQOS from smoking through partnerships with restaurants, bars and
salons who designate themselves as “IQOS friendly” spaces,
where cigarettes are banned but the IQOS device is allowed.
The Stanford researchers found evidence of hundreds of “IQOS friendly” establishments in places such as the Czech Republic, Ukraine, Romania and
Japan.
Philip Morris did not respond to questions about its business relationships with the establishments
that promote the device and display its branding.
The Stanford researchers and other experts say such policies undermine
public smoking laws and encourage dual use of cigarettes
and alternative devices. Many users will continue smoking outdoors,
but turn to e-cigarettes or IQOS where they are permitted indoors.
Such switching can “deepen nicotine addiction and make cessation less probable,” the Stanford report said.
The brand also had a presence at a Tel Aviv University student music festival last year – where
the minimum age for entrance was 16, and where a video showed young IQOS staff at a pop-up booth.
At a launch party for IQOS in Albania last year, a performer in an elaborate white sequined dress did an interpretive dance on stage with an IQOS, while another performer attached to wires performed acrobatic moves in the air while playing a violin.
“They’re trying very hard to resurrect the glory era of smoking, where it was glamorous and sophisticated and stylish,” Jackler
said. “It’s about associating it with all the good things in life.”
(Reporting by Chris Kirkham Editing by Brian Thevenot)
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M. Night Shyamalan threw an epic Halloween party in Philadelphia on Saturday night.
The Sixth Sense director, 54, dressed as the villainous Joker for his ‘Shyamaween’ bash.
His makeup was perfectly creepy and his costume
was from the 2008 film The Dark Knight, which saw the
late Heath Ledger play the iconic villain.
Shyamalan’s wife, Dr. Bhavna Shyamalan, 55, looked beautiful in an amber-colored,
Victorian era gown with bats all over it.
Her makeup was a cross between zombie and goth as she proudly posed
next to her talented husband who looked adoringly at her.
M. Night Shyamalan threw an epic Halloween party in Philadelphia on Saturday night
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The couple’s daughter, Isha Shyamalan, 25, attended the party dressed as
a blood-soaked cheerleader.
The Shyamalans throw the party annually to benefit the M.
Night Shyamalan Foundation.
The foundation ‘supports the grassroots efforts of emerging leaders as they work to eliminate the barriers
created by poverty and social injustice in their communities,
‘ according to its website.
M. Night shot to fame in 1999 with his film The Sixth Sense, which celebrated turning 25-years-old
in August.
Shyamalan recently opened up about that film’s impact on his career in an interview
with People.
‘At this point, there’s so many generations of people that have watched [my] different
movies,’ the director said.
He added that some, people ‘only know me from [2015 movie] The Visit from then on, so they don’t even know about The Sixth Sense.
So when I think about that, it’s wild.’
‘Each movie, I feel this way — that I don’t
know if it’ll ever get made. I don’t know if I’ll ever get to make another one… “If this is the last one, I want it to just represent me,”‘ he continued.
Dubbed ‘Shyamaween,’ the Sixth Sense director, 54, dressed as the Joker from the recently released film Joker:
Folie à Deux starring Lady Gaga and Joaquin Phoenix
His makeup was perfectly creepy and he wore a woman’s
nurse’s uniform to complete his costume
The couple’s daughter, Isha Shyamalan, 25, attended the
party dressed as a blood-soaked cheerleader
The Shyamalans throw the party annually to benefit the M.
Night Shyamalan Foundation
Heath Ledger’s 2008 portrayal of The Joker was M. Night’s
inspiration for his costume this year
Shyamalan, who was born in Mahé India but grew up in Penn Valley,
Pennsylvania, released two films in the 1990s before The Sixth Sense.
That set off a string a big hits for the filmmaker that includes Unbreakable (2000), Signs
(2002) and The Village (2004), that ultimately ended with the release of Lady
In The Water (2006), which barely covered the $70 million budget.
His biggest box office success was with The Sixth Sense, grossing $672.8 million while
working with a $40 million budget 25 years ago.
To date, the film made $6.6 million on its first day, including an estimated $2.2 million from the Thursday night previews.
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